We already discussed how NBC’s Hannibal has its finger on the pulse of fandom, especially regarding how to use fandom to generate buzz while keeping everyone happy. But now the Hannibal social media team has gone and outclassed all other TV social media teams one again, this time with their #Hannibal Did This Tumblr art contest. (The contest name refers to Dr. Lecter’s tendency to do all of the bad things, especially to the show’s hapless protagonist, Will Graham.)
Hannibal has always been fan-aware, and in a sense it has to be: fan campaigning probably helped get the show renewed and certainly established it as a cult hit. But there’s acknowledging fandom, there’s encouraging fandom, and then there’s legitimizing fandom, which is what #Hannibal Did This did, an elegantly timed two weeks before the show returned to the small screen.
Although previous reports (aka Trollando head canon) that I would be reprising my Pushing Daises character of Magnus Olsdatter on Hannibal may have “jumped the gun” I am pleased to confirm that NBC has hired me to take over the Hannibal Tumblr.
Look for my essay on the appropriation of cannibalistic culture VERY SOON.